David Ogilvy Quotes

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

People don't understand the logistics of advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

Advertising is a wonderful lubricant for business, if it's used properly.

If you can afford to advertise, you don't need to.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Driving up the value of the advertising is a big commitment for Microsoft.

If your advertising goes unnoticed, everything else is academic.

Ninety-nine percent of advertising doesn't sell much of anything.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Major markets are a key factor in advertise and budgeting decisions.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

We have always said that advertising is just the icing on the cake. It is not the cake.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Everyone can benefit from seeing smart marketing.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.

The successful advertising agent is the one who can convince the clients that he knows something they don't.

Advertising is a nebulous beast at the best of times.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

If it doesn't sell, it isn't creative.