Marketing Decisions Quotes

We tried to avoid, you know, records. We were told over and over that was probably the most serious mistake and the reason was the system would never catch on, because we didn't have records.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

The biggest PR hack you can do, is not hire a PR firm.

No great marketing decisions have ever been made on qualitative data

I need to know how many records I've sold, how many album equivalents from streaming, which territories are playing my music more than others, because it helps me in conversations about where we're gonna be playing shows or where I might open a retail location, like a pop-up store or something.

In good times, people want to advertise; in bad times, they have to.

You have to do what's best for the brand.

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.

Major markets are a key factor in advertise and budgeting decisions.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!

Money coming in says I've made the right marketing decisions.

They do think it is a big summer movie and that's why they want to give it a great chance, but they don't want to go up against Spider-Man 2 or some of the other big movies, the $100 million films that are coming up.

I write about messy relationships, and they put pastel covers on them, but I can't complain.