Sam Altman Quotes

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Business today consists in persuading crowds.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

I don't give interviews on Chanel because it is not useful for the Chanel business.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

50 Cent is a brilliant marketer.

You know, people are always asking, 'What's your brand?' and, 'What are you all about?' Then you get other people saying, 'You need to do what Connor McGregor does.' But that's not me. That's not who I am. I'm not going to talk trash and build off the bad boy image.

The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!

Any successful company has female models.

We have to talk a little trash to sell fights, talk more, because we know we will profit more from that. It's important.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

As far as business moguls, I'm always a fan of how Jay Z moves. He was just always very strategic ever since he came into the game.

No great marketing decisions have ever been made on qualitative data

Relationships are the key element to Press & PR

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Promotion and perception are synonymous twins of art marketing.

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

I'm a big believer that media is an impulse business.

The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.