Jose Aldo Quotes

I know how to sell a fight.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

I don't hype a fight to sell tickets.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

Our goal definitely isn't to sell Stripe.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

You just have to make sure the model you're working on does not undersell your product.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

I don't stage my own publicity.

My publicist always said as long as they pronounce your name or spell your name right, it's all good.

A good advertisement is one which sells the product without drawing attention to itself.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

I still don't have a publicist. If I'm in a film, you have an obligation to promote it, I'll do as much as I can.

Many a small thing has been made large by the right kind of advertising.

I don't give interviews on Chanel because it is not useful for the Chanel business.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

If other members of the Hindi film fraternity are doing aggressive promotional campaigns, then I can do the same.

I have had people that I was doing some promotion stuff with go, 'You know, we had an idea. We should have, like, a legends fight.' It's always that. That conversation always comes up when we're talking about doing some promotion for a company or helping them promote their league.