Brian Lee Quotes

I absolutely realize that a celebrity spokesperson is not ideal.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

While some entertainment executives understand the power of having someone else speak for you, most Hollywood publicists don't.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

Publicists cater to bloggers because they can play them; bloggers cater to publicists because they want their ads.

My publicist always said as long as they pronounce your name or spell your name right, it's all good.

The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

I don't give interviews on Chanel because it is not useful for the Chanel business.

A lot of the stuff I do in terms of PR, I learned it from Muhammad Ali.

I don't do radio or TV. I do people.

I'm the most successful filmmaker in the country; what do I need PR for?

As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something with somebody I don't believe in, a product I don't believe in. There are so many products out there that I love that I'd chomp at the bit to be a part of their campaign.

As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.

Having even just one relationship with an online influencer can have a significant impact on your business.

If people say Rani Mukerji recommended me, than I have no issue. If someone says that, then I enjoy that kind of news. I don't mind people writing such stories.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

The power of publicity is more important than advertising.

I am associated with good brands, such as my concert tour with Salman Khan. I'd rather do that than take up work for the sake of working.

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

It sounds odd, but it's almost hard to find a piece of negative press about myself.

I understand the art of PR, social media, gossip, and what that does for businesses, so I don't really trip off of it.