Richard Grenell Quotes

Hardly any actor objects to press. It's a question of it being done in the way they like to see it done, meaning to get down to the serious interview what the profession is so we can reach out to the people to help them get along.

Wish I had a PR team. That sounds very fancy.

It's not easy to get a celebrity to attach themselves to something. You have to build a relationship.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

The whole publicity machine is a very weird one. It's kind of a necessary part of what we do here, but this helps me keep grounded.

I do a lot of sexy publicity, but I have yet to have any bad experiences regarding jealousy.

Never worry about bad press: All that matters is if they spell your name right.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

Never believe people in this business who say they don't read what's written about them.

My publicist always said as long as they pronounce your name or spell your name right, it's all good.

I've had journalists beg me to please say something negative about my estate.

Hollywood wants press, any kind of press.

I've had high-powered publicists in my career, and I've had publicists when they've had no power. I've run the gamut.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

I've never played the PR game.

I hate publicists and publicity. But I love the people.

I absolutely realize that a celebrity spokesperson is not ideal.

I've never liked the press part of it (no offense), but it comes with the job.

In my first company, Seer Technologies, where I was chief technology officer, we shied away from the media. We watched every word and were guarded in front of journalists.

If the press doesn’t get the proper care and feeding, you don’t get the proper spin on your story.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

A lot of the stuff I do in terms of PR, I learned it from Muhammad Ali.

I'm the most successful filmmaker in the country; what do I need PR for?

You know, people are always asking, 'What's your brand?' and, 'What are you all about?' Then you get other people saying, 'You need to do what Connor McGregor does.' But that's not me. That's not who I am. I'm not going to talk trash and build off the bad boy image.

My dad doesn't give me any advice about how to handle publicity.