Publicity Campaigns Quotes

As far as getting publicity whenever he wants it, Trump is the white Al Sharpton.

Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.

While some entertainment executives understand the power of having someone else speak for you, most Hollywood publicists don't.

Hark, the Herald Tribune sings, Advertising wondrous things!

As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I can tell you that you'd be hard pressed to find much that has been done to promote me outside of 'TUF 24,' which was minimal in comparison to other fights, fighters, and shows.

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

Personally I estimate about a third of my time is spent on author events, social media and traditional publicity.

At Knopf, we look at each book on a case-by-case basis... in some cases, we think a writer might get a boost from an endorsement by a fellow writer, but in other cases, a new book will be better served by other means, such as publicity and reviews.

The whole publicity machine is a very weird one. It's kind of a necessary part of what we do here, but this helps me keep grounded.