Keith Belling Quotes

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

In the '80s, the brand-endorsement market was quite nascent.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

Celebrity is hawking make-up, cars, everything; it's shifted.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

At some point, I'll do more McDonald's commercials if I have to.

I use trolling tactics to build my brand.

While some entertainment executives understand the power of having someone else speak for you, most Hollywood publicists don't.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

Money is flowing out of traditional advertising into experiential, social, and sports.

I feel like I have to do some promotion to let the people know that the records are out there; but I kind of like the idea that it's my work that does the talking rather than me.

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

I've never spent any money on advertising.

We will invest more into China to make sure that our brand gets more known to Chinese customers.