Aileen Lee Quotes

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

I get daily mentions in blogs, I get mentions in Twitter and in different social media... I know that gets books sold.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

We are extremely attractive to page companies, because we significantly increase their user base.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Word of mouth is everything.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

I look at Twitter as brand building.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Just as performers, I think you'd be an idiot not to utilize YouTube.

I think teens trust each other's opinions about products because of the quality of authenticity that they think their friend's recommendation has.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.