I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.
The traditional media never gave Bernie Sanders the time of day. But he went viral the same way hip-hop and new dances go viral. And I'm part of that culture.
Once an ebook hits the Kindle Top 100, sales tend to snowball as new customers discover it in greater numbers.
My fans do guarantee me a good opening on the day my film releases. So the responsibility is more on me on doing quality work.
I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.
I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.
I think 'Party Down' found its audience primarily on Netflix and stuff like that, and primarily after it had been cancelled.
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
You know what's dope about social media, the Internet, and stuff in general? It's that you never really realized before how much love you get, and now you can see people around the country wearing your stuff or wearing your face.
There was a sense that there was a lot of word of mouth happening with 'The Memory Keeper's Daughter,' even in hardcover.
When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.
You build a fan base over time, and they will accept you as long as it's good. Nothing matters as long as something's good. If it's bad, nobody will see it.
'The One I Love' came out in theaters for the enthusiasts and did a chunk of business on VOD. But when it started streaming on Netflix, it exploded. Same thing with 'Safety Not Guaranteed.'
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
I get a lot of return business. I think it's all those years I put in traveling around the country; people saw me before and had a good time so they want to see me again.
People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!
Most of the fans have ideas about their perfect phone. But many of them can't do it because building a phone is tough. So they would give us feedback about the features that they think should be included in our next model. And if we incorporated that in our new phone, they will share the good news with their friends.
Nothing feels worse than knowing that people didn't see your movie. That they wanted to and the critics loved it but nobody knew where it was because it didn't do what it was supposed to do opening weekend. It used to be that independents were allowed to stay in the theaters, build word of mouth.
As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.
In a lot of movies, especially big studio ones, they're not constructed in any other way than to get people to like them and then tell their friends. It's a product.
I always say I make the movies where people go, 'Hey, I never saw it, but when I finally did, I really liked it.' People saw 'Baby Driver,' though. I was pleased with that.
A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.
With 'Bangarang,' I didn't make any announcement, no campaign. I just put it on my Facebook and some other places. That's how I've done everything with my previous records. I've always kept it organic.
Our growth relies solely on our users suggesting to their friends to download and use Telegram.
If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.
