Kenneth Branagh Quotes

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

Anytime you make a movie, the goal is a wide theatrical release, with the right distributor.

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

When you're promoting a film it's really interesting trying to gauge what people think about it.

The best time to release a film is on a festive date like Divali or Eid, or at a time when there are no big films three to four weeks before or after.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

Cannes Film Festival prefers political films. We have to target certain festivals based on our films.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

Your film really needs to call audiences to theatres.

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

I think, it's important to understand how to release a film.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.

There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.

It's always good to promote a film on a larger scale before it's been put to test.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.