Advertising Tactics Quotes

Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

I don't think the government is out to get me or help someone else get me but it wouldn't surprise me if they were out to sell me something or help someone else sell me something. I mean, why else would the Census Bureau want to know my telephone number?

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

We’re going to sell Jack like soap flakes. There are no accidents in politics.

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

The marketing of anything is full of exploitation and lies and hype.

You never see Coke and Pepsi doing attacks to each other. It would depress the product category of soft drinks.

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.

I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

I think I'm pretty marketable when it comes to marketing fighters 'cause I've met a lot of 'em, and they're not that interesting. They don't do too many things, or their days are not like my days.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

The cigarette companies knew that cigarettes caused cancer and they lied about it.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Most campaigns rely on photographs because the moment you do something that is a graphic interpretation where any artistic license has been taken, I think a lot of people are scared that it's going to be perceived as propaganda.

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

Textbook publishers don't even bother to advertise at their conventions.

The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it's intended to delude you into picking this one rather than another one.

The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not 'citizens' or 'people.' They were 'customers.'

It's always good to promote a film on a larger scale before it's been put to test.

We do objectify women in our culture. We're starting to objectify men a little bit more. And there is nothing wrong with that. Objectify maybe is the wrong word. Celebrate their bodies and use beautiful men, beautiful women as a tool to get your attention and to sell things. But no-one - we're very, very uncomfortable in our culture with looking at a naked man. You know, naked women are everywhere, selling everything. And again, this is quite sexist. But naked men make us nervous.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.