Audience Targeting Quotes

All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.

The bully pulpit is not an open microphone. You have to target it very carefully.

I've never tried to reach a certain demographic of an audience or try to say, 'OK, now I'm going to do this type of film to transition myself into more adult roles.' Or a romantic hero. Or whatever it may be - you know what I mean?

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

I don't only cater a film to the male audience but also the female audience.

If you want to appeal to everyone, you can't do a world tour and expect black people to show up at every date - when you're in Australia, when you're in Dubai, when you're in Indonesia.

Why would they have gone to the trouble to hire the best comedy writers in the business to write funny material for us to play straight, if the children in our audience were the only audience.

We knew we were making records for a certain demographic. We didn't look outside of that.

To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.

The networks found themselves having to compete for an increasingly Balkanized audience.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

Oprah didn't want to put me on the show for a really long time because she thought I was more for the men than for the women.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

Every news organization needs a social media strategy.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

Lots of folks still do watch TV, but I think understanding the future of politics means understanding where folks' attention is being paid and delivering your message and your ideas in that space.

In the United States, we have a large, broad middle that are decent, fair-minded people who are too busy to really think about issues other than their next paycheck. Those are the people that we want to get to in order to change the social climate. And Howard Stern has that audience. So I said, 'Let's boldly go where I've never been before.'

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

Giving up your core business in search of a phantom audience is not wise.

Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer the question: Who is your movie for?

I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.

We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.

That's the secret of how to enjoy writing and how to make yourself meet high standards," said Mrs. Berman. "You don't write for the whole world, and you don't write for ten people, or two. You write for just one person.