JIMMY JOHN LIAUTAUD

We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators.

When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

My college options were nil.

Customer loyalty comes from consistent experience. They learn to count on you.

As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.

We offer an extremely controlled, disciplined, and completely systematic franchise package.

I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.

I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.

My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful.

Government intervention only hurts; it doesn't help.

I could sell more franchises than I'm selling right now, but we're pretty deliberate about where we're going.

I think my service is better than my food... I focus so much on the service.

I loved the taste and smell of Chicago hot dogs.

Money has no feelings.

You have to live in reality: not in what might happen but what is happening.

We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.

I don't hunt big African game anymore.

We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.

Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.

If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.

You can't forget where you came from.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

I was at this fancy school, and I felt out of place, so I rebelled.

I was absolutely blessed. And I'm really fortunate that my parents were there for me. And I hope that I can give back to society the way they have and the way - I just - I was very fortunate.