Jimmy John Liautaud Quotes

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

People like consistency. Whether it's a store or a restaurant, they want to come in and see what you are famous for.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

Repetition makes reputation and reputation makes customers.

I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

The well-satisfied customer will bring the repeat sale that counts.

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I am convinced that if you serve great value, people will come to you.

Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.

I like to respect my customers.

The strength of brand loyalty begins with how your product makes people feel.

I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.

Be true to your audience, or you will lose money.

When a salesperson truly cares about you, trust forms, and you're more likely to buy, come back for repeat business, and refer new customers.

If the people buying the pizza are happy, they'll probably buy the pizza again.

I develop trust, and I think it's the most important to my growth. If my restaurants are always full and my books sell, it's this trust.

Satisfied customers are apathetic. Loyal customers will be your advocate.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.

Courteous treatment will make a customer a walking advertisement.

We try to find better solutions - our customers have given us a lot of trust.