Howard Schultz Quotes

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.

Brands are all about trust. That trust is built in drops and lost in buckets.

The strength of brand loyalty begins with how your product makes people feel.

Your company's most valuable asset is how it is known to its customers.

We have a relationship with our customer, and that relationship translates into sales.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

I am convinced that if you serve great value, people will come to you.

We do have a lot of personal relationships with people who will come to our store or showroom.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

Lose your smile and lose your customers.

Treat your customers like lifetime partners.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.

Power is winning the battle over who owns the customer: the brand or the retailer.

Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.

Repetition makes reputation and reputation makes customers.

We just wanna see where we stand at right now with our fans.

I learned that people don't buy anything from unknown stores.