John Varvatos Quotes

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

The keys to brand success are self-definition, transparency, authenticity and accountability.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.

I believe in emotional branding.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

When people use your brand name as a verb, that is remarkable.

Great brands are meant to be great aggregators.

Every great brand is like a great story.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Brands don't just care about views. Brands care about their brand first.

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Consumers want products that tell stories, have magic, and inspire.

I think I am one of the smallest surviving brands.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.