Mastering the paradox of star brands is very difficult and rare - fortunately.
Great brands are meant to be great aggregators.
There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come.
The UFC brand is going to be here for a long time.
Yves Saint Laurent will never go out of business so long as I'm buying mountains of Touche Eclat.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
When people use your brand name as a verb, that is remarkable.
The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
The magic kit we developed with Idea Village is an extraordinary success in 40,000 stores across America. The TV commercial we shot for it has produced amazing results - unbelievable.
The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we at Uniqlo will be the next Asian brand to do well globally.
The Beckhams are really inspiring and have very elegantly risen to being the most powerful brand in the country. I'm sure a lot of couples look at that and say, 'Wow.'
The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers.
Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.
Things always work when I put my heart into it, and more brands need to do the same thing.
The general rule is that entrepreneurs need the fear of their brand's demise to make it magic. It is too safe to do it as a corporate subsidiary.
We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.
The brands that can connect with client in a real way will win.
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
You have to do what's best for the brand.
A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and the success and all the things that come along with that. They've been an incredible success story for a car manufacturer looking to come into a sport that's very difficult to come in, compete and win every weekend.
It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
I love working with Chanel, and long may it reign, to be honest. I hope it lasts forever.
