Meg Whitman Quotes

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

The most dangerous thing for a branded product is low interest.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

My name has become a brand - it could be make-up, clothing, perfume.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

You have to do what's best for the brand.

It feels great to be associated with PUMA.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I think I am one of the smallest surviving brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The keys to brand success are self-definition, transparency, authenticity and accountability.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Kmart appreciates and supports exclusive brands.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.