When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.
A clothing company is making T-shirts inspired by Bernie Sanders with messages like 'Feel the Bern.' They were gonna make them for Lincoln Chafee too, but no one wants to wear a shirt that says 'Feel the Chafee.'
I think if you're constantly reinvesting into your content and giving the fans stuff, then you can continue to tour. You can continue to sell the merch and monetize the popularity of the brand.
When people use your brand name as a verb, that is remarkable.
Kyochon is really my favorite restaurant, and in Korea, Kyochon has 950 branches all over the country. I am really happy to represent a well-loved brand in Korea.
I know people love Supreme. I never got on the wagon.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
The thing that got us going early was the running boom. And then, I think, we rode the Jordan bit, which then kind of crossed us over into the pop culture.
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.
It's such a thrill seeing fans wearing our T-shirts.
I hope popchips will be the Vitaminwater of the snack aisle.
The response to the Starbucks brand has been phenomenal in our international markets.
When a celebrity is spotted carrying a particular bag, everybody wants to own the same thing.
The love for the brand is immense. It gets a lot of affection from millions and millions of people.
Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.
