Priya Sachdev Quotes

It's just really cool to see high profile trainers, athletes, and celebs using my products and loving them.

I don't know why my shoes are so popular - I am always surprised and mystified by it.

As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

When something hasn't been around much for a while, and one example of it turns up and catches people's eyes, they go looking for more like it - until they get tired of it again.

Calvin had finally taken a look at the ET tape, and he had reacted just as she had expected he would. He loved it; he loved me. Suddenly he was thinking of me for everything: underwear, jeans, suits, even the Escape fragrance campaign.

Celebrity is hawking make-up, cars, everything; it's shifted.

The absolute truth is that there is no power in celebrity.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

Our idea of happiness, some of it, is very tied to the cult of celebrity: there is this golden, wonderful life that I want, and if I dress like that, I'm on my way there.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

I'm totally against the idea of a celebrity editor.

So, I think it has to do with the product and what you take to the public. If they like it, they're going to come see you, and if they don't, and if you're kind of getting out of the trendy line of things, then they won't come see you.

I don't believe you can buy or sell 'cool.'

I see groups that are hot one minute, and next time you see them, they're asking if you want a soda with that Happy Meal.

To me, growing up in South Wales, a pair of Diesel jeans were the thing to have - if you could afford them.

You actually don't want people thinking your product is cool, because then you're a fad.

Horses and horsepower alike are about status and being cool.

The only place I'm recognized is at the mall, because that's where the teens are.

The present condition of fame is merely fashion.

To be in 'Vogue' has to mean something. It's an endorsement. It's a validation.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford one, buying it signals that the owner is rich.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

I find Instagram interesting to the extent that new royal families are born and die there, such as The Kardashians of L.A.