Ronnie Coleman Quotes

I'm totally against the idea of a celebrity editor.

As for Colt 45, I am very proud of my endorsement of the product, and it still 'Works every time.'

When a celebrity is spotted carrying a particular bag, everybody wants to own the same thing.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

Calvin had finally taken a look at the ET tape, and he had reacted just as she had expected he would. He loved it; he loved me. Suddenly he was thinking of me for everything: underwear, jeans, suits, even the Escape fragrance campaign.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

That's one of the cool things about fame. You have an affect on society and where it goes.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

Growing up, you'd see Michael Jordan on everything from Gatorade to shoes - everything. Obviously, that's something pretty cool for an athlete to aspire to.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something with somebody I don't believe in, a product I don't believe in. There are so many products out there that I love that I'd chomp at the bit to be a part of their campaign.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

If Madonna asks anybody to go and hang out with them for a month, they'd all do it.

People always come up to me now and say, 'Watchmen' is the best superhero movie ever made.' I'm always saying 'That's super cool. That's nice of you to say.' But it happens now, more and more and more than it did when it first came out.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.

I love to pitch things that I believe in and products that I love to use.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

I've fondly dreamed of becoming the face of an important brand since I was a child, in the same way that others dream of becoming an astronaut. I dreamed of this as I first and foremost dreamed of becoming an actor and would look up at these huge posters of celebrities while driving along motorways or crossing under bridges.

The blessing is that everyone knows who I am because of the commercials.

Television is so influential that when an audience sees you day-in and day-out there's a certain acceptance that sets in; you're no longer a threatening personality. They become more willing to accept whatever you present.