Matthew Ramsey Quotes

Quickly you learn it's way better to have fans talking and caring about you than not.

As far as sustaining our popularity, I believe we can.

My biggest asset is not cash - it's a large, growing, devout fanbase.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

It's the power of the brand. We've never formally advertised.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Popularity has everything to do with business and nothing to do with music.

The right name is an advertisement in itself.

We just wanna see where we stand at right now with our fans.

I learned that people don't buy anything from unknown stores.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When people use your brand name as a verb, that is remarkable.

We do have a lot of personal relationships with people who will come to our store or showroom.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

The strength of brand loyalty begins with how your product makes people feel.

LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

The thought crossed my mind about not wanting to alienate my fan base, but I don't know what would alienate them or bring them in, so I decided not to think about it.

There is no advertisement as powerful as a positive reputation traveling fast.

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.