India Arie Quotes

Build a lifestyle around your brand, and the audience will follow.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

We just wanna see where we stand at right now with our fans.

Brands are born, not created.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

When people use your brand name as a verb, that is remarkable.

You have to do what's best for the brand.

It feels great to be associated with PUMA.

The minute you forget who your fan-base is, that's the minute everything falls out from under you.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

The most dangerous thing for a branded product is low interest.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I think I am one of the smallest surviving brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The keys to brand success are self-definition, transparency, authenticity and accountability.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.