NIPSEY HUSSLE

I will never say something I don't agree with or believe in... even if the reward is massive!

Snoop ain't never cosigned me, but I know everybody is like, 'That's the next Snoop.' Nah, I'm Nipsey, and I got to work to define myself.

The artist part of me always wants to be appreciated. I read every review. But I never wanted to seek validation by awards or anything controlled by politics.

I built a label at the same time I built a career.

Thought is powerful in all phases. Even in my career, even in my life, things end up exactly how I visualized them.

Proud 2 Pay - that's something that distinguishes me, that's something that defines me, and we're going to keep that going.

I respect Soulja Boy.

I would say that the Nipsey Hussle 'Crenshaw' release was an example of All Money In creating an artificial scarcity campaign for the physical side of 'Crenshaw.'

I always wanted to operate at the highest altitude, just in terms of hip-hop and the music.

I actually met The Game in my hood on Crenshaw and Slauson. I was outside on the block with 20 of my homies. I see the Range Rover, and we all walked up to his car. I handed him my CD.

I grew up in an environment where being polite was taken as a weakness. So I just fought everybody.

If you're going to write about rap music and hip-hop, and you don't love it, then we don't need your opinion, and we revoke your opinion.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I think you can give a pure artistic product if you understand how to build your own industry.

I don't ever make moves under pressure.

I like Cardi B!

At the core, one of my original goals is to redefine what the streets expect.

I got an album concept called 'Exit Strategy,' that might be one of my last ones. It's a term they use in business when you build companies. You create an exit strategy as you make a company. You don't wait till you're five years in it; you create a exit strategy as you make the company.

I believe that economics is based on scarcity of markets. And it's possible to monetize your art without compromising the integrity of it for commerce.

As an artist, as a brand, as a rapper, as a musician, you know you got a window and a lot of people, even an athlete; they don't have no exit strategy. It's just living in the false reality that it's going to be like this forever.

One of my mentors schooled me on branding before it was a cliche term in the game.

Anybody that doesn't like Cardi B a hater!

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

Even as you make progress, you need the discipline to keep from backtracking and sabotaging the success as it's happening.

I believe that we should own the fruits of our labor and the assets of our creations.