Fred Durst Quotes

The minute you can be predicted, as a brand, you've got a problem.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Brands are born, not created.

You have to do what's best for the brand.

I take my brand very seriously.

We feel a brand should be free.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

The most dangerous thing for a branded product is low interest.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think it takes 30 years to build a luxury brand.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

When you have premium brands, you have to have the right balance of communicating all of your values.

Unfortunately, being a brand is really important nowadays.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I feel as a brand I'm here to be around for a long time.

Mastering the paradox of star brands is very difficult and rare - fortunately.