Ronnie Radke Quotes

My name has become a brand - it could be make-up, clothing, perfume.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

The most dangerous thing for a branded product is low interest.

It's fun seeing my label on someone's behind - I like that.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

Kmart's as much a part of my history as 'Charlie's Angels.' Twenty-five years! It's not just a celebrity brand.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

I am always looking for ways to expand my brand.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

We are now focused on the brand, not the channel.

When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

Build a lifestyle around your brand, and the audience will follow.

We want everybody in this country to be a NASCAR fan, and you can't do that by being insensitive in any one area.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I am crazy for good branding and really admire companies that get it right.

LG is a very big company and I'm very honoured and proud to be their brand ambassador to represent them on and off the pitch.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

As of myself, I work with Heineken, who is a huge sponsor that enables us to get inside a kind of market that would be very hard to get into without its help.