Michael Sorrentino Quotes

I do hope to increase what I do into a Brad Goreski brand.

My name has become a brand - it could be make-up, clothing, perfume.

One of the biggest struggles in starting out on my own was developing a celebrity client base.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

The most dangerous thing for a branded product is low interest.

Together, we created the STACKED brand and have really taken the product up two or three notches.

People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.

I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.

And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

I'd love to build a brand, a legacy.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

The advertisers who believe in the selling power of jingles have never had to sell anything.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.