Theophilus London Quotes

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

It's the power of the brand. We've never formally advertised.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

It's a habit of mine now, noticing labels, logos, shoes.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

My name has become a brand - it could be make-up, clothing, perfume.

I believe in emotional branding.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I do hope to increase what I do into a Brad Goreski brand.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Channel brand is so key.

I take my brand very seriously.

My husband is in branding. He brands places - cities, institutions.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

One of my mentors schooled me on branding before it was a cliche term in the game.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

I find working on brands some of the most interesting work you can do.