Carine Roitfeld Quotes

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

We are now focused on the brand, not the channel.

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

The most dangerous thing for a branded product is low interest.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

I do hope to increase what I do into a Brad Goreski brand.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

When people use your brand name as a verb, that is remarkable.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

I take my brand very seriously.

You know what, every decision I make is in the best interest of my brand.

I am always looking for ways to expand my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

Build a lifestyle around your brand, and the audience will follow.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

'Shaggy' is a brand.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

Kmart appreciates and supports exclusive brands.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.