Max Levchin Quotes

I am crazy for good branding and really admire companies that get it right.

The most dangerous thing for a branded product is low interest.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

My name has become a brand - it could be make-up, clothing, perfume.

I believe in emotional branding.

When people use your brand name as a verb, that is remarkable.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

One of my mentors schooled me on branding before it was a cliche term in the game.

Build a lifestyle around your brand, and the audience will follow.

It's hard to sell a brand without having a face to it.

We are now focused on the brand, not the channel.

It's the power of the brand. We've never formally advertised.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The keys to brand success are self-definition, transparency, authenticity and accountability.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Most brands started from a strong base and kept a strong belief.

Kmart appreciates and supports exclusive brands.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

A brand is a voice and a product is a souvenir.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.