Tori Bowie Quotes

I believe in emotional branding.

I do find it a bit disconcerting when your name becomes a brand.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

I do think brands are like people.

Build a lifestyle around your brand, and the audience will follow.

It's hard to sell a brand without having a face to it.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Most brands started from a strong base and kept a strong belief.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

No one is going to understand your brand better than you.

It is important for me that I represent a brand that reflects my personality.

My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

My name has become a brand - it could be make-up, clothing, perfume.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I've always refused to associate myself with a brand.

I take my brand very seriously.

Every great brand is like a great story.