Brand Personality Quotes

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

I love Miu Miu for its playfulness; Chanel is cool because it's classic and edgy, and Marc Jacobs really captures the spirit of youth in my opinion.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

I think it's really important to design things with a kind of personality.

Brand is much more than a name or a logo. Brand is everything and everything is brand

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

If you look at WeWork as a brand I think the way we design has a more masculine vibe.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

It's hard to sell a brand without having a face to it.

No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

I think there are very few brands with a person's point of view behind them.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.