Yves Behar Quotes

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

One of my mentors schooled me on branding before it was a cliche term in the game.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

It's hard to sell a brand without having a face to it.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

No one is going to understand your brand better than you.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

I believe in emotional branding.

Brands are about editing.

Every great brand is like a great story.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

I do think brands are like people.

Build a lifestyle around your brand, and the audience will follow.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

It's the power of the brand. We've never formally advertised.

The most dangerous thing for a branded product is low interest.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I think I am one of the smallest surviving brands.

The keys to brand success are self-definition, transparency, authenticity and accountability.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.