Bobby Berk Quotes

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

You have to stay true to your heritage; that's what your brand is about.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

The closer you can get to being personal, the better the work is, or the more interesting the work is.

Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.

I believe in emotional branding.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

If you have a huge following, you should be sharing a little bit about reality. And reality is not just about lip gloss for me.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.

There's the human side of people who are in public life that connects people. Whether it's favorable or unfavorable, it gives them some connection with the person who's onstage, and I think those connections are edifying.

I share so much of my life on social media, and I love the honest connection with the people that follow me.

We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.

Live what you support online; do things.

I live a very open life. I value my relationship with the fans, and I utilize Twitter and Facebook and my web site, so my day-to-day activities are an open book for me to share with the fans, for better or for worse.

If I'm going to be using social media, it has to be in a genuine way.