Sarah Jeffery Quotes

The problem most people make with their media presence is they're trying to craft a media presence as opposed to just consistently publishing who they are.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

I had a blog where I tried to be transparent while giving away nothing. I tweeted and Facebooked badly. As a writer, your 'voice' is your calling card, yet my voice was becoming indistinguishable from billions of other voices.

Oh, tweeting prolifically is the most easy thing in the world. Tweeting prolifically is like somebody saying, 'Boy, you're a really good walker around,' you know. It's not really hard.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Social media for the majority of companies is not about helping customers or improving products.

I've been on, like, the forefront of social media. I run all my own pages, and this is back to MySpace and answering my own emails in, like, 2006. Even before that, I always had websites with emails that dropped directly to me.

Companies and managers that find a way to harness social media stand to gain.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.

I'm skilled in the Twitter and Instagram sense of the social media verse.

I run a meme type of account on Twitter; I know what my audience is looking for.

We have a wonderful head of social media and community, Danika Harrod, who has a knowledge of community that's really authentic, and she just loves connecting with people and she's very empathetic to what fans might want.

I try to keep my social media really close to my personality. Then people can see exactly who I am and what I like to say and the message I want to bring.

Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.

Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It's a lot of work, but I know that my brand, my image, and my voice are authentic to me.

I've been very careful to always make clear that I am a real person. That's why I'm on social media a lot.

I am social media savvy.

If you have a huge following, you should be sharing a little bit about reality. And reality is not just about lip gloss for me.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

Social media should be a true sense of who you are.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

The amateur tweets. The pro works.

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process.