Brand Protection Quotes

If an artist is going through a lot of bad publicity, I don't want to ask them about that. If they want to talk about it, I'll make them comfortable enough where they can bring that up on their own. Not only do I want them to feel comfortable, I want them to come back.

The king of branding, Mr. Trump performs best when he is on the defense.

BP wants Twitter to shut down a fake BP account that is mocking the oil company. In response, Twitter wants BP to shut down the oil leak that's ruining the ocean.

Never risk your reputation on a single shot, for if you miss the loss is irreparable.

One of the reasons I started my clothing line was because I went into an Urban Outfitters, and they were bootlegging my star logo on T-shirts.

People wanted to make products based on our child's name, and you don't want anybody trying to benefit off your baby's name.

You can't trademark the word 'sci-fi.'

I don't work for money any longer. I'm fortunate enough not to need to work for money, but I work for pride; I work because I love to work, and so the idea that one could lose control of one's own name and that things could be produced with your name on that you were not proud of scared me.

The name Firefox is not part of the open source licence, and that's why it's important to us.

Retail should never ever tell the copyright owner how their stuff is sold.

I wasn't political enough to write articles about myself or go to cocktail parties, meaning that not only has my art been pirated and my intellectual property rights stolen, but my work has been misrepresented.

TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.

'Jeffree Star Approved' is copyrighted in America.

Personal brand equity erodes much faster than corporate brand equity.

An e-bike is like headphones, you can say you have patents, but people will still copy.

Lucasfilm looks out for 'Star Wars.' What are the values inherent in 'Star Wars' that we want to protect? It's fragile to a certain extent in that it's a single IP.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

Never sell, never franchise.

Many people think that buying a fake product is harmless, but counterfeiting is estimated to result in annual losses of over $20 billion dollars to American companies.

Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

I've seen lawyers who don't represent me and spokespeople who do not know me speaking for me. These characters always seem to surface with dreadful allegations just as another project, an album, a video is being released.

If the price is very cheap then it's almost certainly a fake.

People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks that's actually legit.