TORY BURCH

Many people think that buying a fake product is harmless, but counterfeiting is estimated to result in annual losses of over $20 billion dollars to American companies.

When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way.

It was ingrained in me to be gracious.

I drive an Escalade.

I love exploring New York and I think that's what is so exciting about it. You find places that you've never heard of or seen before all the time.

I like being behind the scene.

I think you can have it all. You just have to know it's going to work.

I've been writing an ongoing letter to my children since they were born, full of recollections of their childhoods. I've filled two journals. It's a great thing to do as a mother - you forget a lot as you go along, but reading over what you've written brings all the memories back.

I've learned time management, organization and I have priorities.

When I think about fashion I think women will never lose that appetite for fashion.

One of my greatest talents is recognizing talent in others and giving them the forum to shine.

I wanted to help women and their families.

I never go out during the day without sunglasses.

My company is an extension of me, so when I designed my stores I wanted people to feel that they were in my home.

I think when I was on the corporate ladder, it was very difficult to maintain the hours. It's a little easier when you have you're an entrepreneur.

It's very passe to think women want to spend a fortune on clothes.

I just love the energy of going into different areas of New York.

I think women want to look beautiful. I think that's an important thing. It is relevant.

I could eat gazpacho three times a day.

I just like easy clothes - comfort.

I am always interested in designing things that have a great price point attached to it.

Each job I had wasn't necessarily the perfect job, but I always talk to young women about how you really have to take certain things from each job and learn from that and then move on to something you really want to do.

For me, if I can design beautiful things that have the price be lower, I am thrilled.

I wanted stores that would feel like a comfortable room in my apartment, cozy and colorful and different.

Entrepreneurs have a great ability to create change, be flexible, build companies and cultivate the kind of work environment in which they want to work.