Richard Branson Quotes

If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

We're not going to pierce everything that we have and paint our faces trying to get a different market. We'll grow with our audience. We're just going to keep doing what we do.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When you have premium brands, you have to have the right balance of communicating all of your values.

I believe in emotional branding.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

At HSN, entertainment has quickly become a core part of who we are and is a key differentiator from others in the retail landscape.

At HSN, the experience we create are a significant point of differentiation.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

People in the beauty community don't like copycats, so I think it's important to stay true to who you are and people will stay your customer.

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.