Simon Mainwaring Quotes

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

The keys to brand success are self-definition, transparency, authenticity and accountability.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

At HSN, the experience we create are a significant point of differentiation.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.

If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

I don't think I have to combat Airbnb. It is like comparing Tiffany to a shop that sells things for one dollar.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

You need to define yourself in the marketplace.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Brands are born, not created.

Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.