Brand Values Quotes

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

A brand that stands for what all brands stand for stands for nothing much.

Figure out how to build a brand and stick by it so people know what to expect.

Customers must recognize that you stand for something.

I know this independence is what people like most about my brand.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

Brand inside is more important than brand outside for sustained success.

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

Brand is much more than a name or a logo. Brand is everything and everything is brand

If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway.

Nike stands together against bigotry and any form of discrimination... Now, more than ever, let's stand up for our values and remain open and inclusive as a brand and as a company.

I like what L'Oreal stands for, which is women of worth.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

I want my brand and Bibi Bourelly to represent honesty.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.