Jonathan Anderson Quotes

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

When you have premium brands, you have to have the right balance of communicating all of your values.

Brands are about editing.

I firmly believe brand stories are complex and multilayer.

I am crazy for good branding and really admire companies that get it right.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Figure out how to build a brand and stick by it so people know what to expect.

In designing a lifestyle brand, you have to know more than just designing clothes.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Most brands started from a strong base and kept a strong belief.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

A brand is a voice and a product is a souvenir.

No one is going to understand your brand better than you.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

I think there are very few brands with a person's point of view behind them.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I believe in emotional branding.

Some of our stuff ends up looking too corporate. I'm going to be a lot stricter from now on.

I worked with the best - Givenchy, Dior, Yves Saint Laurent - and it gave me an ability to be confident. It turned me into a CEO and a creative director and a brand.

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.