Marco Bizzarri Quotes

The keys to brand success are self-definition, transparency, authenticity and accountability.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

When you have premium brands, you have to have the right balance of communicating all of your values.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I believe in emotional branding.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

I feel as a brand I'm here to be around for a long time.

Every great brand is like a great story.

I firmly believe brand stories are complex and multilayer.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer.

Build a lifestyle around your brand, and the audience will follow.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

It's important to keep up the idea of the brand, even beyond sales.

Consumers want products that tell stories, have magic, and inspire.

You have to stay true to your heritage; that's what your brand is about.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

I think there are very few brands with a person's point of view behind them.