Brands need to reinvent themselves from time to time to stay relevant.
If you look at Jeep, Ram, and the premium brands, those are brands that will survive.
If you do not care about your end user immensely, especially in the next few years, your brand will die.
They said pret-a-porter will kill your name, and it saved me.
It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.
There are not that many new media brands you can say that about nowadays.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
I feel as a brand I'm here to be around for a long time.
I think I am one of the smallest surviving brands.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.
My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there, and it's like a - I don't know the English word - like a passage.
