AERIN LAUDER

I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet.

I like to entertain at home, to live beautifully but comfortably.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page.

In terms of pots and pans, I just use the basics - I'm not a snob like that.

There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.

I love market research because you really have an idea of what your consumers are looking for.

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.

The trends that last and the trends that are relevant are the ones that make you look pretty.

My grandmother had a lilac bush at her home in Long Island. I always associate the scent of it with her and try to have lilacs in my home.

I inherited my love of gold jewellery from my grandmother.

I love to decorate a room - from the furniture to the objects to the books.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

My mother taught me that it is important to be prepared for a last-minute polish.

Growing up in New York, I loved watching my grandmother Estee put on her make-up - I always admired her sense of style.

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.

I love Pilates, I really do, and I do it three times a week because it works well for me.

I wash my skin with Re-Nutrive Intensive Hydrating Skin Cleanser, no toner, and follow with the range's Re-Nutrive Intensive Age-Renewal and Eye Creme.

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.

My actual first summer internship was in the design department of Clinique.

I think every woman should be using a foundation, whether it's liquid or compact.

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me.