Brand Purpose Quotes

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

A brand that stands for what all brands stand for stands for nothing much.

Customers must recognize that you stand for something.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

Apple stood for something and had a reason for being that wasn't just about making money.

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.

You have to look inside yourself and you have to say, well, what am I about? Why does anyone need this? Why does anyone need a 'Tom Ford' jacket? What do I believe in?

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we doing as influencers? If we can't activate our audiences at the times it's important or needed, then what do we have these platforms for?

We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.

Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the planet.

I want to build a brand that inspires as many people as I possibly can.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.

If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Brands must become architects of community.