Michael Eisner Quotes

When you have premium brands, you have to have the right balance of communicating all of your values.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

I do think brands are like people.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

It's the power of the brand. We've never formally advertised.

The most dangerous thing for a branded product is low interest.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Channel brand is so key.

Brands are about editing.

I take my brand very seriously.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.