Thurl Ravenscroft Quotes

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

It's the power of the brand. We've never formally advertised.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Advertisers also know that humor can help bond us to their product.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Advertising is the price companies pay for being unoriginal.

When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.

Sound an alarm! Advertising, not deals, builds brands.

Mass demand has been created almost entirely through the development of advertising.

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The most dangerous thing for a branded product is low interest.

I'm a brand ambassador. I've been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

The right name is an advertisement in itself.

Hi, Billy Mays here for...

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

My first commercial was for Miller High Life beer.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Apple has great marketing, among the best PR and marketing in the world.

Most brands want to see their products used in creative ways.