DJ Khaled Quotes

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

Mass demand has been created almost entirely through the development of advertising.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

Consumers want products that tell stories, have magic, and inspire.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

Marketing is designed to bring people into something.

Advertising is the life of trade.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

Victoria's Secret is entitled to brand themselves the way they want to.

The strength of brand loyalty begins with how your product makes people feel.

Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

There are product placements. I worked with a lot of companies like Universal and Wonderful Pistachios.

The aim of marketing is to make selling superfluous.

Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.