Ryan Higa Quotes

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

People send you stuff if you say you're interested in something. I have a tonne of body lotion. So I could mention I was interested in, you know, surfing, and some company would send me a surfboard.

There's always been product placement in Bond movies.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

Mass demand has been created almost entirely through the development of advertising.

My first commercial was for Miller High Life beer.

Most brands want to see their products used in creative ways.

Advertising is the life of trade.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

We don't have that many tournaments so sponsorship from logos is another way of helping boost your income.

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I'm a big fan of advertising during sports events.

Promos have always been something that I've taken very, very seriously.

I did the commercials for Gillette during the World Series and at one point I had 27 different beer contracts.

I endorse only products I actually use. Like Wheaties keeps offering me money, but I don't eat Wheaties, so I can't do it. Now, if Rice Krispies or Frosted Flakes offered me a deal, I'd take it right away. Apple Jacks, I'd be on the box in a heartbeat. Apple Shaqs. Yeah.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

You can't believe your own marketing.

I am always looking for ways to expand my brand.

There's a substantial difference between dumping 100 copies of the 'Telegraph' at a Connex South Central station and giving away copies of the 'Business' with the 'Mail on Sunday.' 'This kind of circulation is valuable and enhances the brand. Leaving them anywhere willy-nilly devalues the brand.